ADVERTIMA BLOG

Our latest tech innovation articles and breaking business news

Addressable Audiencesaudience aiAudience SegmentationData PrivacyDigital DawnDOOHeventin-store audiencein-store audience datain-store mediain-store retail mediain-store shopperNRFPodcastPRProgrammaticretail mediaRTSsmart targeting

by James Allison, Director Market Development EMEA

Retail Media is Revitalizing – not Replacing – Trade Marketing

DigitAll, a subsidiary of W Group, signs an exclusive partnership with Advertima to bring next generation DOOH and In-Store Retail Media audience measurement to the GCC

How To Integrate Your In-Store Audience Into Your Omnichannel Retail Media Network

by Dr. Markus Schweizer, Advisory Board Member at Advertima

Smart Targeting in Stationary Retail: Success factors for a customer-centric design of digital signage at the POS.

by Mario Siano, Co-Founder, Head of Market Development

The Growing Relevance of In-Store Shoppers

Join us at the IAB Europe’s Retail Media Online Webinar – The Next Wave of Advertising

by James Allison, Director Market Development EMEA

How In-store Audience Segmentation Impacts Retail Media Performance

Get The Numbers Behind the Exploding In-store Retail Media Opportunity

by Theo Schilter, Late Co-Founder, Chief Product & Technology Officer

4 Ways to Boost Retail Media Revenues with In-store Audience Segmentation

Meet us at IAB UK event: Retail Media Upfronts in London

by Mario Siano, Co-Founder, Head of Market Development

How to Increase Your In-store Media Inventory Value in 2025

by Theo Schilter, Late Co-Founder, Chief Product & Technology Officer

Why Addressable Audiences, not Locations, Should Define In-store Retail Media Potential

Digital Dawn Podcast – Retail Media: The Marketing Mix

by Christian Bahrendt, Head of Customer Success & Projects

5 ways to Protect Customer Data Privacy of In-Store Shoppers

by Iman Nahvi, Co-Founder, Chief Executive Officer

Treating In-store Retail Media like DOOH is a mistake. Here’s why.

Meet Advertima at ISE 2024 in Barcelona

by Iman Nahvi, Co-Founder, Chief Executive Officer

Navigating the Future of In-Store Retail Media: The Case for Audience-Based Programmatic Activation

Podcast: Retail Media Thursdays with Skai

The Great Debate on Retail Media | IAB Europe

Interact 2024 | IAB Europe

Advertima at Retail Media Day 2024 with James Allison in Utrecht

Shoptalk Europe 2024

MediaX 2024: Meet Advertima in London

Retail Media Summit US 2024 with Advertima

Revolutionising In-store Retail Media

Advertima and PADS4 introduce the first in-store media player featuring full AI capabilities

Digital Advertising 2024 event by IAB Denmark

DMEXCO 2024 – Digital Marketing Exposition & Conference!

What is a Retail Media Network?

Join Advertima at the Groceryshop 2024 in Las Vegas

by Stephen Kelly, Director Market Development NA

Maximize In-Store Digital Signage Yield: Play Offense

4 Ways Retailers Can Maximize In-store Retail Media Revenue

Marketing Tech Summit 2024: Meet Advertima in Berlin

Retail Media Summit UK 2024

Retail Media Summit 2024 in London

How is audience engagement measured?

What is Audience Targeting?

Retail Media Days MENA 2024 – The Future is Retail Media

What is Audience Activation? A Guide to Transforming Retail Media

by Andreas Sofos, Senior Director Data Science

IAB In-store Retail Media Standards: How Advertima Meets and Exceeds the Standards

NRF 2025 – Retail’s Big Show

BVDW Retail Media Festival

Data Activation vs Audience Activation: Understanding the Key Differences

Retail Technology Show 2025

by Iman Nahvi, Co-Founder, Chief Executive Officer

Retail Media’s Audience Fragmentation Between Online and In-Store – and How AI Can Solve It

by the Advertima Team, 2025

Top 7 In-store Retail Media Trends in 2025

Digital Signage Summit Europe 2025 – Join Advertima in Munich

Majid Al Futtaim’s Precision Media and Advertima Set New Retail Media Benchmark with AI Rollout in Carrefour Stores

NRF APAC 2025 | Advertima x Dentsu

Advertima and Publicis Media Middle East Join Forces to Enable Unified Omnichannel Retail Media Buying

by Iman Nahvi, Co-Founder and CEO of Advertima

Why in-store remains disconnected from the revolution that reshaped online media